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Education is both a tool of social justice as well as a fundamental driver of economic development.

Tuesday, March 15, 2011

Tips for getting start a green business

I just read an article about green business again.  If you dream of starting your own green products business, consider the following tips:
  • Seek your niche. There are enough areas of open opportunity in green products that, chances are, you can find one that both fits your skills and a needed niche. "Find a way to express your own passion to others". Areas like cleaning supplies and cosmetics are natural fits for green products, but don't be afraid to look past the obvious.
  • Be an example. "Show you believe in your product by changing other aspects of your life and business to support your own commitment to the earth-friendly lifestyle,". This can include making green decisions when it comes to your suppliers and even your personal life. Make a point to recycle and check into using solar or wind power for your business. A green attitude overall will reflect well on your business.
  • Educate. Green products customers are just as hungry for knowledge as they are for organic foods. "Understand the significance of your product and how it benefits the earth or conserves resources, know everything about it". If you've done your research, you can more effectively communicate the value of your product to your customers.
  • Your customers are your best marketers. Green products is an area that can be heavily driven by word-of-mouth and by happy customers passing on their experiences to other people. "Get your customers to be your best promoters".
  • Find colleagues who are on the same page. When it comes to employees, management staff and investors, you need to find people who share your passion. Colleagues that share your cause will be more invested in helping your business to blossom. It's not just about making money, it's also about making a difference in the world around you, one green product at a time.

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